Affilka by SOFTSWISS: Achieving Remarkable Growth in Q1’24
Affilka by SOFTSWISS, a leading affiliate management software provider, has reached a new milestone in Q1’24 with an impressive 360 brands. This quarter has been incredibly successful for the Affilka team, with their affiliate management software being recognized as the Best Affiliate Marketing Solution on the market by the Asian gaming community.
This year, Affilka’s team made their debut at the iGB Affiliate London 2024 event, holding a dedicated stand for the first time. They had the opportunity to participate in nearly 200 meetings over several days, resulting in the signing of multiple agreements after the exhibition period.
Affilka by SOFTSWISS experienced significant growth in Q1’24, welcoming 47 new brands to its partner network. This brings the total number of brands to nearly 360, signifying a strong expansion. Additionally, the platform saw a remarkable 118% increase in new affiliate accounts, totaling over 33 thousand registrations compared to the previous year’s last quarter.
The rise in new affiliate accounts has also led to an acceleration in new player registrations, surpassing a remarkable 7.4 million over the first quarter of the year. This represents a significant 106% increase compared to the last quarter of 2023.
Affilka by SOFTSWISS has also observed a substantial growth in the number of unique clicks on referral links. During this period, the number of clicks experienced a remarkable 115% growth, reaching a staggering total of almost 436 million. These impressive metrics highlight the crucial role of effective affiliate management in achieving success within the iGaming industry.
Turning to the financial metrics, Affilka by SOFTSWISS has seen stable growth in Q1’24 compared to the last quarter of 2023. The affiliate GGR (Gross Gaming Revenue) witnessed a substantial 112% increase, while the player deposit amount showcased an enlargement of 113%. Moreover, the growth within affiliate payments amounted to 117% during this period.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, expressed her satisfaction with the recent product performance, highlighting the continuous growth trajectory and the company’s commitment to innovation and enhancing user experience. She emphasized the significance of affiliate marketing in the iGaming ecosystem and emphasized their dedication to exceeding client expectations.
As the global affiliate marketing industry is projected to double in size within the next five years, finding a reliable affiliate marketing platform provider is crucial to maintaining a competitive edge in the rapidly expanding market.
The Affilka team is ready to share valuable industry insights and unveil upcoming updates at the SiGMA Americas Summit in São Paulo from April 23 to 25. Clients and potential partners are encouraged to book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company that specializes in providing software solutions for managing iGaming projects. With over 2,000 employees based in Malta, Poland, and Georgia, the expert team holds several gaming licenses and offers one-stop-shop iGaming software solutions. SOFTSWISS has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS became the first in the world to introduce a Bitcoin-optimized online casino solution.