Optimove Selected by 888AFRICA to Enhance Player Engagement in African Market
Optimove, the leading CRM marketing solution for the iGaming sector, has been chosen by 888AFRICA to accelerate its growth in the African continent. 888AFRICA, a world-class betting and gaming joint venture partially owned by 888 Holdings plc, operates in the Democratic Republic of Congo, Tanzania, Mozambique, and Zambia. With plans to expand across the regulated online betting and gaming markets in Africa, 888AFRICA aims to take advantage of the projected $6.7 billion African gambling market by 2030.
By partnering with Optimove, 888AFRICA gains access to essential capabilities:
- In-depth customer insights: Access unified player data to create tailored player segments.
- Smart Orchestration: Automate customer journeys through AI and business rules.
- Enhanced marketing attribution: Measure the impact of marketing messages at each stage of the player journey.
- Personalization at Scale: Deliver personalized marketing messages to target audiences through seamless and scalable tools.
Peter Miles, Director of Sales at Optimove, expressed excitement at the partnership and the opportunity to support 888AFRICA’s strategic approach. According to Christopher Coyne, CEO of 888AFRICA, the collaboration with Optimove marks a significant milestone in their pursuit of growth and player retention in the competitive iGaming landscape. The partnership aligns with their dedication to delivering exceptional gaming experiences and achieving expansion plans across Africa’s regulated online betting and gaming markets.