Twitch live streaming is now available on Xbox One, allowing users to reach millions of potential viewers.
Xbox One is finally catching up to PlayStation 4, which successfully integrated Twitch streaming four months ago. Within two months of its launch, PlayStation 4 accounted for 20% of Twitch broadcasters and 10% of Twitch’s minutes broadcast.
An update next month will add new features to the Xbox One, including the ability to live stream games, join games with broadcasters, start broadcasting with voice commands, archive game clips, and watch any Twitch stream of their choice.
This update will make the Xbox One Twitch app more robust than its PlayStation 4 counterpart, which only allows players to spectate other PlayStation 4 players and lacks an easy connection feature.
The new Xbox One Twitch features will launch on March 11 alongside the highly anticipated game, Titanfall.
Matthew DiPietro, VP of Marketing at Twitch, believes that with Twitch streaming on Xbox One, a large number of console owners will be introduced to game broadcasting and the Twitch community. DiPietro notes that more than half of households in the US have a console, and those that do own an average of two, putting Twitch in a large number of living rooms.
In 2013, Twitch had 45 million monthly viewers who watched 122 billion minutes of video and broadcasted 67 million total videos, a 100% increase from 2012. If Xbox One can match PlayStation 4’s Twitch broadcasting numbers, 40% of Twitch broadcasters could be from next-gen consoles, setting the stage for another year of significant growth.
Photo via Mack Male/Flickr (CC-BY-SA 2.0)
Xbox One, Twitch live streaming, PlayStation 4, update, Titanfall, game broadcasting, Twitch community, console owners, living rooms, Twitch growth, next-gen consoles.