Immortals Partners with MeUndies for Stylish Underwear
The rapid growth of esports is evident through the increasing number of non-endemic brands entering the industry. Examples include Arby’s sponsorship of ELEAGUE and Mountain Dew’s own Counter-Strike league. Now, Immortals has joined this trend by partnering with MeUndies, a brand looking to bring joy back into underwear shopping.
A 70s Style Dating Video Featuring Immortals
In a unique promotional campaign, Immortals and MeUndies have released a 70s style dating video to search for the perfect pair of underwear. The video features the Immortals League of Legends team and adds a humorous twist to the ad.
Watch the video here: Immortals x MeUndies Video
The video showcases the fun personalities of the players. Huni playfully claims to be a “bad boy” who may break hearts, while Reignover is seen enjoying his new pair of MeUndies. Notably, Pobelter and Adrian play themselves in the video, with Pobelter proudly wearing his Immortals jersey and Adrian sporting a double popped collar.
Unfortunately, the partnership does not include the production of esports-themed panties, but it’s an imaginative collaboration that highlights the growing influence of esports in mainstream culture.
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