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Significant Increase in Viewership for LEC Following Rebranding

The LEC Spring Split Reaches Midway Point with Impressive Viewership

The League of Legends European Championship (LEC) has officially reached the halfway point of its Spring Split, and the numbers are in. Riot Games, the developer of League of Legends, recently revealed the impressive mid-split viewership details. Since its rebranding in November, the LEC has experienced a 50 percent increase in viewership. While LEC broadcasts have peaked at just over 300,000 concurrent viewers, over 1.5 million unique viewers tune in to the region’s broadcasts each day. This growth is undoubtedly a testament to the popularity of the LEC among fans.

LEC Spring Split Viewership Update

Watch Rewards Attract Over 650,000 Users

The introduction of Watch Rewards has made Europe the most active region in terms of engagement with the LoL Esports site. With over 650,000 users signing up to receive rewards, it’s clear that European fans are eager to participate in the LEC and enjoy the perks that come with it.

Rebranding and Franchise Model Bring Excitement to the LEC

The European region, formerly known as the EU LCS, underwent a rebranding in November. This rebranding coincided with the adoption of a new franchise model and the addition of four new teams. The changes brought a wave of excitement to the LEC and laid the foundation for long-term partnerships, contributing to the league’s growth and success.

Looming LEC Spring Finals in Rotterdam

The LEC has recently announced the ticketing details for the first spring finals under the new name. In April, the top three competitors from the playoffs will battle it out in Rotterdam. The finals will determine which team will be crowned the first LEC spring champion. The anticipation for this event continues to build as the weeks progress.

As the LEC Spring Split enters its final four weeks, it’s still too early to make definitive predictions about which teams will secure a spot in Rotterdam. However, currently leading the standings is G2 Esports, followed closely by Team Vitality and FC Schalke 04. The race for the title remains fierce, and fans can expect thrilling matches as the season progresses.

LEC Spring Split, viewership, rebranding, European region, franchise model, Watch Rewards, LEC Spring Finals, Rotterdam, G2 Esports, Team Vitality, FC Schalke 04