Riot Games’ Strategies for Effective Game Reveals
Riot Games recently made a big impact in the gaming community by revealing several new titles during the 10-year anniversary stream of League of Legends. Ryan “Riot Cactopus” Rigney, the lead at Riot Games, shared five effective strategies that the developer used to captivate the audience and make the game reveals a success.
Tactic 1: Acknowledge Inspiration
One of the first tactics Riot used was for the new game mode called Teamfight Tactics (TFT), which drew inspiration from Dota AutoChess. Riot openly admitted that TFT was influenced by Auto Chess, and the community appreciated their honesty and direct approach.
Tactic 2: Connect with Memes
Riot effectively used memes as a tactic, especially when revealing the upcoming mobile TFT app. They connected with their audience by referencing the famous “Don’t you guys have phones?” line from Blizzard, building more excitement for the game.
Tactic 3: Show Passion
Riot showcased their passion for their work by highlighting the efforts put into the new League mobile app, Wild Rift. They emphasized the team’s dedication and showcased animations to make the game look amazing.
Tactic 4: Surprise and Delight
Riot surprised and delighted their core audience by revealing all four new games at once during the 10-year anniversary celebration. This approach ensured that there was something for everyone, generating widespread excitement and positive reception.
Riot’s careful consideration of the audience’s reactions, willingness to take risks, and thoughtful execution of the game reveals resulted in a resounding success. Other companies can learn from Riot’s strategies when presenting their own new titles to the world.
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