Nike Partners with LPL in Billion-Yuan Deal
Nike has signed a five-year deal with the LPL to become its official apparel provider. The deal is worth nearly 1 billion yuan ($144 million), according to Chinese news site Lazy Bear Sports.
Nike Named Official Sports Brand of LPL
The LPL recently announced a partnership with an unnamed sports brand for its official apparel. Sources have confirmed that Nike is the brand in question.
Nike Receives Naming Rights and Supplies LPL Teams
As part of the agreement, Nike will have naming rights for the LPL Alliance uniforms and will supply clothing, accessories, and shoes to all teams.
Possible Nike Apparel for LPL Teams Revealed
A mockup of a potential Nike apparel item designed for the LPL has been revealed on Lazy Bear Sports. The item, a white jacket, features the logo and name of Invictus Gaming, the reigning world champions.
The partnership with Nike comes shortly after Royal Never Give Up AD Carry Jian “Uzi” Zihao joined Nike’s ‘Dribble &’ campaign alongside NBA star LeBron James. Uzi was seen wearing a black shirt that read “Dribble & Carry” in reference to his position in League of Legends.
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