The Rise of Esports Bars: Bringing Gaming and Socializing Together
Esports bars have revolutionized the way people watch and experience gaming. Unlike traditional sports bars, where patrons watch athletes compete on physical fields, esports bars offer a unique environment where fantasy and sci-fi avatars battle it out on digital battlefields in games like League of Legends and StarCraft 2.
Last year, esports fans watched a total of 2.4 billion hours of esports content, making it a potentially lucrative business. Recognizing this trend, Meltdown eSports Bar was founded in Paris in 2012. After just one year of operation, the bar had to move to a larger space to accommodate the growing number of pro gaming fans. The success prompted the opening of locations in Berlin and London, with plans for eight more bars across Europe by mid-2015, starting with the opening of Montpellier in July.
Meltdown not only attracts patrons by broadcasting hours of esports content, but also offers game-themed cocktails and hosts its own events, including weekly tournaments and game launch parties. The bar has successfully created a welcoming and fun atmosphere where fans can come together to celebrate their love for gaming.
Challenges Faced and Future Expansion
While Meltdown’s success in Europe has been remarkable, expanding to the United States poses difficulties due to the higher drinking age and the younger demographic of the esports audience. However, the company has plans to open locations in a few US cities and is also considering the booming Asian esports market for future expansion.
A Unique Experience and Community
Meltdown has carved its niche by offering a unique experience that combines gaming and socializing. Their venues provide a platform for esports enthusiasts to come together, watch live tournaments, and interact with popular esports personalities. With the promise of more locations around the world, Meltdown is set on its mission to make esports a great party for all its patrons.
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