Riot Games Partners with Beko to Promote Healthy Eating in LEC
Riot Games has announced that global home appliances brand Beko will be joining the LEC as an official supplier. This partnership aims to promote healthy eating and showcase pro players from the region.
Expanding into Esports
While this venture marks Beko’s first step into the world of esports, the brand has a strong history of sponsoring traditional sports teams such as FC Barcelona and Fenerbahçe’s basketball team.
Growing List of LEC Sponsors
Beko is the latest addition to the growing list of sponsors for the LEC. Shell, for instance, entered the esports scene in January with the introduction of “The Baron Power Play with Shell V-Power” segment during LEC broadcasts. Furthermore, Red Bull has become the official energy drink supplier for the LEC Spring and Summer Split, contributing to the promotion of grassroots League of Legends competitive events across Europe.
Upcoming LEC Playoffs
The LEC playoffs will kick off on March 29 with a match between Fnatic and Vitality. On March 30, Splyce and SK Gaming will compete to determine who will advance to the LEC Finals in Rotterdam.
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