Liquidnitro Games Raises $5.25M in Seed Funding
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Liquidnitro Games, a company that offers various services to game publishers, has secured $5.25 million in a seed funding round led by Nexus Venture Partners. The funding will be used to enhance capabilities in art, design, engineering, product, and marketing, among other areas, according to Sandeep Kowdley, the co-founder of Liquidnitro Games.
The funding round valuation was not disclosed by the firm. Liquidnitro Games was established in December the previous year by former executives of game publishing giant Electronic Arts, including Sandeep Kowdley, Krishna Dhanekula, Arun Kunchala, and Suresh Manthena. These co-founders have extensive experience in developing major game titles such as Tetris, Plants vs Zombies, and Need for Speed.
Nexus Venture Partners’ Managing Director, Sameer Brij Verma, stated, “India’s talent pool offers a strategic advantage, allowing us to pioneer geo-adapted production and live services, unlocking huge value for global publishers. With our unique model, we’re poised to revolutionize the games industry on a global scale, driving growth and innovation while tapping into new and diverse markets.”
Liquidnitro Games will provide four types of services to large gaming studios. It will offer end-to-end live services, maintaining and updating already published games based on factors such as gamer demographics and behavior. The company will also assist gaming studios in entering new markets like India through specific strategies related to gameplay, community management, and marketing. Additionally, Liquidnitro Games will provide services for testing and prototyping games in the production process, as well as co-produce some games and live services.
While Liquidnitro Games will collaborate with several Western gaming studios in developed markets where most monetization occurs, India will remain a significant part of its strategy. Kowdley expressed optimism about monetizing the Indian user base if game development aligns with their preferences, citing successful titles like Call of Duty, BGMI, and Freefire. Liquidnitro Games aims to open up this potential to more international developers.
Source: indiatimes.com