Voodoo Collaborates with Hasbro to Bring TRANSFORMERS Franchise to Mob Control
Voodoo has announced its collaboration with Hasbro, a leading toy and game company, to integrate the popular TRANSFORMERS franchise into its most popular game, Mob Control. This collaboration aims to provide players an immersive gaming experience by combining the iconic characters of TRANSFORMERS with the engaging gameplay of Mob Control.
The collaboration begins with the introduction of Bumblebee as the first champion in the game’s upcoming event called ‘Echoes from Cybertron, a TRANSFORMERS Adventure,’ which is set to release today, March 11th. More champions will be released in upcoming seasons.
“Mob Control continues to grow and succeed globally since its launch. It’s a great opportunity to introduce TRANSFORMERS to a massive audience during the brand’s 40th anniversary year,” said Eugene Evans, SVP Digital Strategy and Licensing at Wizards of the Coast and Hasbro. “This collaboration exemplifies our strategy to expand our digital games portfolio. By working with innovative teams like Voodoo, we can bring our brands to gamers in new formats worldwide.”
The first episode of the event, ‘Bumblebee to the rescue,’ allows players to bring Bumblebee as a champion to the battle. They can utilize both his bot and alt-modes, each with distinctive powers. The event features six challenging levels, leading to an epic three-round boss battle.
Players will need to collect Energon, a unique currency inspired by the TRANSFORMERS universe, to enter the battle arenas. Winning battles will grant players special prizes, some of which can only be obtained during the ‘Echoes from Cybertron’ event, such as Bumblebee blueprints. Furthermore, players can influence future episodes by voting on story outcomes after completing the levels.
Mob Control is one of Voodoo’s top-performing games, generating nearly $100 million in revenue in 2023. The team, led by Miguel Santirso, formerly a technical lead at King for Candy Crush Soda Saga, operates remotely with its main hub in Barcelona. As the studio continues to grow, it actively seeks talented individuals to join its ranks.
Voodoo is committed to delivering innovative and captivating experiences to its gaming community. Stay tuned for more updates on additional TRANSFORMERS champions and further enhancements to the gaming experience in Mob Control.