VIT.X Sneakers: Team Vitality’s Debut in Lifestyle Footwear
Paris, November 10, 2023 – Team Vitality, the leading global esports organization, and hummel are excited to introduce their first pair of lifestyle sneakers. As part of the “VIT.X – CROSS THE AGES” campaign, these sneakers celebrate the partnership between the two brands and pay homage to Team Vitality’s heritage.
A Fusion of Style and Gaming
The VIT.X sneakers are a unique addition to Team Vitality and hummel’s collection, created for both fans of the club and streetwear enthusiasts. Inspired by the iconic hummel tennis sneakers from the 90s, this model adds a modern twist to the classic hummel Stockholm LXE.
The VIT.X prominently features Team Vitality’s bee logo on the side and maintains the club’s yellow, black, and white colors. The model’s name is elegantly inscribed on the heel, with an “X” symbolizing the club’s 10-year anniversary on the tongue.
Whether paired with a classic or sportswear outfit, the VIT.X sneakers represent Team Vitality’s identity, bridging the gap between gaming culture nostalgia and cutting-edge style.
“CROSS THE AGES” – Celebrating Team Vitality’s Anniversary
The “Cross The Ages” campaign takes fans on a captivating journey through Team Vitality’s history over the past decade. It combines current style trends with retro gaming references. To kick off the campaign, Team Vitality launched an 8-bit game featuring Albie, the club’s mascot, as he crosses the last decade to discover the VIT.X sneakers.
Completing the mini-game grants fans access to an exclusive special edition of the sneakers, including a sneaker bag, LEGENDS anniversary card, and Team Vitality stickers. Only the first 100 fans to claim the special edition will receive it. Additionally, fans who purchase VIT.X sneakers through the V.Hive app will also receive a wearable version for their in-app avatar.
VIT.X sneakers capture the essence of 90s nostalgia, aligning with Y2K fashion and the resurgence of retro gaming. Team Vitality and hummel invite fans to join them on a remarkable journey through the ages of esports and gaming culture.
According to Amélie Canet, Fan Activities Director, “This is the first sneaker we’ve designed with hummel. We loved incorporating retro gaming aesthetics while staying true to hummel’s DNA. For Team Vitality, this is a significant step, as it’s our inaugural lifestyle sneaker. Its comfort and minimalist style make it a versatile addition to any wardrobe. We hope our fans will wear this pair with pride in their everyday outings.“
The VIT.X sneakers are available for purchase at €99.99 on the Team Vitality e-shop and the V.Hive shop.
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