During the 2024 competition of the Indian Premier League (IPL), Stake observed levels of sports betting activity that had never been seen before.
For the very first time, the operator made it possible for users to make deposits via Indian rupees (INR), thereby tailoring its worldwide sportsbook to cater to cricket fans who are obsessed with the sport.
There are currently twenty cryptocurrencies and six fiat currencies that may be used on the flagship Stake sportsbook. The Indian rupee is the most recent addition to this list.
The integration of the currency was introduced concurrently with a generous promotion that offered bettors the opportunity to be paid out as winners, regardless of whether or not their team ended up losing the match, provided that they were able to hit a six during the first four overs of the contest.
The one and only requirement was that all wagers had to be put in Indian Rupees, and the highest payout allowed was up to twenty-five dollars in United States currency.
As a result, punters who took advantage of the offer were rewarded handsomely thanks to the fact that this occurred during thirty of the forty-eight selected Indian Premier League matches.
On any other platform, the bets would have been resolved as losses; instead, on Stake, the outcome was that clients won an additional thirty million dollars United States dollars.
Furthermore, the campaign acted as a clever approach for the acquisition of new customers. Over eighty percent of the customers who took advantage of the promotion were new to Stake and made their initial deposits for the first time.
“We are continually seeking to develop our product and want to make Stake easily available to as many gamers as possible,” said Jarrod Febbraio, director of commercial at Stake. “We want to make Stake as competitive as possible.”
The Indian Premier League (IPL) is experiencing a surge in popularity, as evidenced by the fact that more than one hundred million dollars has been gambled on it in just this season alone.
“We wanted to liven things up for the 2024 season, and this campaign was excellent for our clients who do not enjoy cricket — they love it,” he continued. “We wanted to make things more interesting for our customers.”
Among all cricket leagues, the Indian Premier League (IPL) is the most popular. The current season will come to a finish on the 26th of May.