Revolutionizing Betting with Alpha Odds
Alpha Odds, Sportradar’s AI-driven tailored odds technology, was a game changer for sportsbook operators during the UEFA European Championship Qualifying Matches. In order to optimize profits and properly control risks, operators have witnessed an average profit increase of 15% by employing this unique product.
The Power of Alpha Odds
Alpha Odds, which launched in 2022, uses Sportradar’s powerful AI technology to precisely estimate the probability of game events, allowing operators to make informed decisions and manage risks in real time. Alpha Odds enables operators to customize betting prices based on their risk exposure and obligations by combining predictive analytics and real-time liquidity data.
Driving Profitability During the UEFA Euro 2024 Qualifiers
During the UEFA Euro 2024 Qualifiers, Alpha Odds displayed its ability to assist operators in navigating high-risk environments. For example, while a heavily favored team was on the field, Alpha Odds enabled clients to alter their risk management methods in real time, allowing them to continue accepting bets as the game progressed.
Unlike traditional odds services, which expose operators to customer-friendly results, Alpha Odds’ predictive capabilities enabled immediate modifications, protecting sportsbooks against potential losses. This dynamic approach to risk management proved essential as unexpected match outcomes occurred.
Future Prospects and Expansion
Darren Small, Sportradar’s Senior Vice President of Managed Trading Services, stressed Alpha Odds’ impact on soccer betting revenue and margins. With the solution accessible in Sportradar’s soccer and tennis markets, both pre-match and in-play, Alpha Odds plans to extend into basketball markets later in 2024.
As the forthcoming UEFA Euro 2024 tournament is expected to generate significant worldwide betting turnover, operators wishing to stay ahead of the competition may rely on Alpha Odds to drive profitability, effectively manage risks, and provide a superior betting experience to customers.