SIS and Inspired Entertainment Enhance Partnership with Upgraded 49’s Products
Sports Information Services (SIS) has strengthened its partnership with Inspired Entertainment by introducing five newly upgraded products to enhance SIS’ 49’s offering. The integration with 49’s content will improve graphics and race simulations, featuring races from Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield. Bettors in betting shops across the UK and Ireland will have access to these enhanced features. All historical results and race information will continue to be available on 49s.co.uk.
A Long-standing Collaboration
SIS and Inspired Entertainment have a long-standing partnership, with 49’s being the first brand to launch Inspired Entertainment’s virtual products over 20 years ago. This latest agreement further strengthens their relationship and aims to provide cutting-edge content experiences.
Growth for SIS-owned 49’s
SIS-owned 49’s has experienced significant growth in the past year, with a new platform and customer partnerships going live. This growth provides access to a high-quality portfolio of live number draw products, including 49’s twice daily draws, 39’s, and Fast 15’s.
Enhanced Virtual Betting Experience
Inspired Entertainment delivers a comprehensive portfolio of content, technology, hardware, and services for regulated gaming and betting operators across various channels. The Head of Product Proposition for SIS, Jessica Mills, expressed excitement about enhancing the virtual product offering in thousands of betting shops. The Virtual Sports Chief Commercial Officer for Inspired Entertainment, Steve Rogers, emphasized that the new agreement aims to deliver an enhanced virtual betting experience to customers in the UK and Ireland.
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