RubyPlay Expands Italian Market Presence with PokerStars Integration
RubyPlay, a B2B iGaming development studio, is expanding its presence in the Italian market through a direct integration with PokerStars, a leading operator and Flutter Entertainment brand.
The expanded partnership comes after the successful launch of RubyPlay’s top-performing titles, including “Shake Shake Money Tree” and “Diamond Explosion 7s,” on the platform earlier in 2023.
As part of the agreement, RubyPlay will develop exclusive titles for PokerStars, which Italian players can now enjoy alongside the studio’s dynamic portfolio.
A Strategic Move for RubyPlay
Entering the Italian market is a significant milestone for RubyPlay, reflecting the studio’s commitment to strategic growth in regulated markets globally. The recent launch of its highly acclaimed Immortal Ways franchise has contributed to the provider’s remarkable achievements in player retention and engagement.
RubyPlay has ambitious plans for further expansion, with a focus on entering the Romanian and Spanish markets in 2024, solidifying its position as a key player in the industry.
RubyPlay’s Chief Product Officer Comments
“We are excited to announce our expansion into the Italian market following a successful partnership with PokerStars,” stated Dr. Eyal Loz, Chief Product Officer for RubyPlay. “This strategic move marks our first direct integration in Italy, where there is a dedicated player base eager to experience our diverse content.”
“As we continue our global growth in regulated markets, we look forward to introducing our titles in Italy and soon in Romania and Spain, further strengthening our position in the industry,” added Dr. Loz.
Related
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