Euroleague Basketball Extends Partnership with OlyBet
Euroleague Basketball, the top basketball league in Europe, has announced its extended partnership with OlyBet, a leading gaming, sports, and entertainment brand in Europe. OlyBet will now serve as the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the 2024-25 season.
The partnership between Euroleague Basketball and OlyBet began at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania and has been a great success. Over the next two seasons, OlyBet will have a front-row seat at EuroLeague and EuroCup games, with its brand name prominently displayed for all Euroleague Basketball-related activities. OlyBet will also become the new Premium Sponsor for both competitions in Lithuania, Spain, Estonia, and Latvia until the end of the 2024-25 season.
To maximize the partnership, Euroleague Basketball and OlyBet Group will work together to develop digital initiatives and enhance the fan experience. The aim is to increase fan engagement with Europe’s top club basketball competitions throughout the season.
“We are thrilled to strengthen our relationship with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball. I have personally seen the positive impact of OlyBet Group’s involvement in European basketball. This extended partnership promises an exciting future for fans and the sport,” said Paulius Motiejunas, CEO of Euroleague Basketball.
“We are driven by a common goal of enhancing the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball,” added Corey Plummer, CEO of OlyBet Group.
Euroleague Basketball, OlyBet, partnership, Turkish Airlines EuroLeague, BKT EuroCup, basketball, fan engagement.