NE Group and Sports Solutions Partnership
NE Group, a leading B2B iGaming software vendor, has just established a strategic partnership with Sporting Solutions, a well-known sports betting technology company. This newly formed agreement intends to improve NE Group’s sportsbook platform by incorporating Sporting Solutions’ cutting-edge odds and risk management solutions for a variety of sports.
Benefits of the Agreement
As a result of this arrangement, all operators on NE Group’s sportsbook platform will have access to Sporting Solutions’ revolutionary Odds Services + offering and powerful Bet Decisions Engine. These solutions provide end-to-end automated risk management, enabling operators to maximize income by dynamically modifying betting limits during bet acceptance. Furthermore, Sporting Solutions’ tailored odds are intended to analyze live liabilities and tailor offerings to individual player profiles.
Statements from CEOs
Imran Bukhari, CEO of NE Group, expressed his pleasure about the relationship, emphasizing the benefits it provides to their customers. He noted that Sporting Solutions’ established track record and advanced risk management solutions will provide NE Group customers with a competitive advantage in the market.
On the other side, Will Fyler, Commercial Director at Sporting Solutions, lauded the product’s success in increasing operators’ margins. He emphasized the importance of NE Group leveraging Sporting Solutions’ pricing, risk management, and the recently launched bet decisions engine, which provides critical pre-bet placement capability for a comprehensive managed trading solution.
Overall, the relationship between the NE Group and Sporting Solutions marks a watershed moment in iGaming and sports betting technology. By combining their experience and resources, both companies want to provide more value and performance to iGaming operators and users.