The Indian iGaming market has undergone substantial changes since the conclusion of the 2024 Indian Premier League (IPL). During the competition, Blask, a prominent iGaming analytics toolkit, saw movements in market share as well as the development of major betting companies.
How Did the Blask Index Change?
The Blask Index, a proprietary tool created by the Blask team, reveals significant shifts in engagement across iGaming businesses before and during the IPL. The index rose from 973,000 on March 21 (pre-IPL) to 1.9 million on March 22 (tournament beginning) before peaking at 2.1 million on April 28 during high-profile matches. It held steady at 1.8 million on the tournament’s last day, May 26.
Major changes in the competitive landscape of the Indian market
The Blask team emphasized important market shifts throughout the IPL:
- Stake’s spectacular ascension to the top spot, with a 47.69% increase in market share.
- Parimatch, Dafabet, 1xBet, and 4Rabet’s market positions have all declined.
- Fairplay has replaced Fun88 in the top ten brands list.
- Stake is leading MoM growth, with a 362% gain.
Increase in First-Time Deposits and Gross Gaming Revenue
During the IPL, Blask’s analytics section evaluated key Indian iGaming brands by measuring FTDs and GGR with AI Deep Learning algorithms. The increase in FTDs and GGR demonstrates the performance of brands over time.
Future of India’s iGaming Industry
The IPL 2024 has accelerated growth and change in the Indian iGaming industry. With Stake’s domination and the market’s growth in FTDs and GGR, the future appears bright. As the sector evolves and attracts new participants, the Indian iGaming business is poised for continued growth in the years ahead.