ComeOn Group Improves Personalization Strategy with Optimove Partnership
ComeOn Group, a Tier 1 iGaming operator, is expanding its data-driven customization strategy through an expanded relationship with Optimove. ComeOn plans to use Optimove’s Digital Experience Platform (DXP) to provide a more personalized and engaging player experience across its casino and sports betting platforms.
Sherwin Jarvand, ComeOn Group’s Chief Data Officer, stressed the importance of personalization in their strategy. ComeOn can improve player engagement by offering personalized onsite experiences and dynamic CRM material with the help of Optimove.
ComeOn plans to expand its collaboration to include sports betting in order to accelerate its growth in this sector and provide its consumers with a more personalized betting experience.
Optimove’s Perspective
Matthew Gilbery, Director of Personalization Offering at Optimove, praised the ComeOn Group for their He stated that ComeOn’s dedication to multi-channel personalization establishes a standard for the iGaming sector.
Optimove continues to develop CRM marketing solutions to address the changing requirements of iGaming operators such as ComeOn Group.
The extended relationship between ComeOn Group and Optimove demonstrates a shared commitment to enhance player experiences through advanced personalization tactics. ComeOn’s integration of Optimove’s DXP positions it to boost its sports betting and casino products, catering to its customer base’s different interests.