Clarion Gaming and the ExCeL London Partnership
Clarion Gaming is preparing for the move of iGB L!VE to London in July 2025, developing a plan of activities in collaboration with the management team at ExCeL London, which will host the major global event.
Collaboration and Planning
Naomi Barton, Portfolio Director of iGB L!VE; Stuart Hunter, Managing Director of Clarion Gaming; Richard Logan, Head of Operations; Jody Frost, Head of Marketing; and ExCeL’s senior team, led by the venue’s Chief Commercial Officer Simon Mills, attended the most recent meeting between the two organisations.
The Vision of iGB L!VE
Expanding on the meeting, Naomi Barton stated: “The roadmap is being developed in order to anticipate industry needs, address pain areas, and surpass customer expectations. Our objective is to capitalize on the incredible momentum generated by the iGB L!VE brand and take the event to a whole new level in a new venue, and an extraordinarily well-connected global home in the city of London.”
Growth Strategy
“Putting our customers at the core of everything we do is key to the iGB L!VE growth strategy, and the roadmap for 2025 is anchored by a clear customer-focused program that will ensure maximum cost-effectiveness as well as worldwide growth for all of our stakeholders,” Barton continued.
“We will use the July edition of iGB L!VE not only to reflect and enjoy our time in Amsterdam, and to thank our amazing partners for many years at RAI Amsterdam, but also to assist our vendors and customers to ensure their participation at ExCeL London in 2025.”