Bragg Gaming Supercharges Italian Growth with Sisal Online Slots Content Deal
Bragg Gaming Group has announced a partnership with Sisal, a leading Italian online casino, sports betting, and lottery operator. The collaboration will see Bragg’s in-house developed proprietary slots content certified for the Italian market launch with Sisal.
The agreement includes popular slots titles from Bragg’s studios Atomic Slot Lab and Indigo Magic. Some of the titles that will be available to players include Egyptian Magic, Fairy Dust, and Cai Fu Emperor Ways from Atomic Slot Lab, as well as Sevens & Suns, Alpha Gold, and Phoenix Fury from Indigo Magic.
Innovative Content Development
One of the key factors that sets Bragg’s content apart is its inspiration from best-in-class features, themes, and mechanics of North America’s top land-based casino slots. Atomic Slot Lab focuses on developing a new generation of online content for players by incorporating these insights into their games.
Indigo Magic, on the other hand, emphasizes the use of up-to-date best practices in ideation and game creation globally. They take a localized data-driven approach to ensure that their titles align with local trends, tastes, and preferences, offering next-generation content to players.
Expansion in the Italian Market
Since entering the Italian market in 2023, Bragg has localized and certified over 45 online casino games, including titles from their proprietary studios and Powered By Bragg partners. The agreement with Sisal further solidifies Bragg’s commitment to providing exclusive online casino content in regulated markets.
Stefano Santagostino, Associate Product Manager at Sisal, expressed excitement about offering players exclusive content from Bragg Gaming for the first time, highlighting the importance of impactful online slots for Sisal’s growth in the Italian market.
Karl Grech, Head of Business Development at Bragg, emphasized their dedication to partnering with leading operators in major regulated markets. The collaboration with Sisal in Italy reflects the success of their strategic approach.
Growing Market Potential
Recent data from H2 Gambling Capital indicates significant growth in Italy’s online gambling market. Gross gambling revenue (GGR) is projected to increase by over 16% year-on-year in 2024, with casino gaming GGR expected to rise by 18% to $3.1 billion. Italy currently ranks as the second largest European regulated iGaming market.
Italy is undergoing regulatory changes to enhance online gambling operations, including increased licensing fees and new technical requirements for licensees. The country’s regulator, the ADM, will be granted additional powers to combat unlicensed online gambling, ensuring a more secure and regulated market environment.