The Renewed Partnership Between Betano and Sport Lisboa e Benfica
London, Athens, Malta, May 16, 2024 – Betano, Sport Lisboa e Benfica’s sponsor since the 2021/22 season, has extended its deal with the prestigious club for three more years. Kaizen Gaming’s premium sports betting and online gaming brand was the first to appear on the sleeve of the official SL Benfica shirt and will continue as the ‘Official Betting Sponsor’ until the 2026/27 season.
“We are happy to expand our cooperation with Benfica as we begin this exciting new chapter together. Working closely with ‘The Eagles’ over the years has allowed us to observe firsthand the club’s unwavering commitment to excellence both on and off the field, which is only matched by its fans’ love and excitement. By renewing our endorsement with Benfica, we confirm our continuous dedication to Portugal, the country’s football fans, and its historic athletic institutions, as well as the provision of premium, exciting, and secure betting experiences,” stated Julio Iglesias, Kaizen Gaming’s Chief Commercial Officer.
“We are thrilled to renew our association with Betano, a leading sports betting brand that remains deeply committed to football on a global scale. This arrangement not only confirms our successful relationship, but also enables us to provide our fans with novel experiences. The inclusion of Betano on the sleeve of our shirt represents the significance of this cooperation and is critical for our worldwide expansion and global presence,” noted Bernardo Faria Carvalho, Director of worldwide Expansion at SL Benfica.”
In addition to the display on the official jersey, the contract between the two parties includes a number of reciprocal features and endorsements. The sponsorship agreement also includes the sleeve of the B team’s shirt and the Under-23 team, who compete in the Liga Revelação.
Benefits of the partnership
Betano’s cooperation with SL Benfica provides several benefits to both sides. It not only provides financial support to the team, but it also increases Betano’s visibility and reputation as a premier sports betting brand.
Community Impact
Betano and SL Benfica can use this collaboration to engage with the local community and support a variety of activities promoting sports and healthy living.
Future Plans
Looking ahead, Betano and SL Benfica have exciting plans for the future, such as new marketing initiatives, fan interaction events, and digital advancements to improve the overall user experience.