AllSported Expands Partnership with Betway to Enhance Racing Products
AllSported, a leading B2B racing trading feed provider, has expanded its partnership with Betway, a globally recognized betting and gaming brand, to enhance its horse and greyhound racing products. By utilizing AllSported’s innovative solution, Betway aims to deliver a superior experience to its customers.
Driving Pricing Efficiency and Extending Trading Windows
This partnership marks another milestone in the collaboration between AllSported and Betway. Initially, AllSported bolstered Betway’s South African horse racing content and later introduced its greyhound product, leveraging its advanced feed technology to maximize pricing efficiency and extend trading windows.
The extended partnership between AllSported and Betway ensures that the entire racing portfolio of the Super Group-owned brand benefits from the same level of pricing efficiency and margin optimization. These factors have played a pivotal role in establishing the successful partnership between the two entities.
AllSported: Empowering Bookmakers with Comprehensive Solutions
Known for its best-in-class B2B racing trading feed, AllSported offers a comprehensive solution for bookmakers. With a strong focus on delivering accurate, low-latency odds, as well as extensive pre-race content and race-day data, AllSported empowers operators to optimize their offerings and enhance customer engagement.
Alan Casey, CEO at AllSported, expressed his pride in expanding the partnership with Betway and highlighted the trust that has been built between the two companies. Casey stated, “We love working with Betway and are looking forward to helping them grow their racing product.”
Betway’s CEO Shares Excitement about the Collaboration
Anthony Werkman, CEO at Betway, expressed his satisfaction with the expanded partnership, entrusting AllSported to power both their horseracing and greyhound racing products. Werkman emphasized the benefits that Betway and its customers have experienced through the data-driven solution provided by AllSported. He looks forward to consolidating Betway’s market presence in these key betting sports.
With this enhanced collaboration, Betway aims to elevate its racing products to new heights, providing exciting and engaging experiences to its customers.