Sportradar and Oddin.gg partner to boost esports presence and reach with AV betting agreement

By Saloni Sehmi
Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach

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Sportradar and Oddin.gg have formed a strategic partnership to provide audiovisual streaming of Oddin’s esports content to Sportradar’s betting operator clients worldwide. This collaboration aims to support the growth of Oddin.gg in the expanding global esports market, which had an estimated betting turnover of €83 billion in 2023. By leveraging Sportradar’s position as an AV betting provider, the partnership will extend the reach of Oddin.gg’s official competition content.

Through this partnership, Sportradar’s network of 900+ betting operator clients will have the opportunity to offer a greater volume and variety of live streamed esports events to their customers. This will increase engagement with existing and new betting markets, creating more opportunities for growth. The partnership also opens the door for potential collaboration in other areas in the future.

Oddin.gg holds the official rights to prominent competitions, including Counter Strike 2 (CS2), which will be distributed to sportsbooks by Sportradar through their integrated streaming product. This will provide access to major competitions globally and allow operators to offer exciting new content to their customers.

The partnership will feature various prestigious competitions such as:

  • PGL Copenhagen Major 2024, the first Major for Counter Strike 2
  • Dacha DOTA2 Qualifiers and Main Events
  • Dacha Counter Strike 2 Qualifiers and Main Events
  • Tipsport MCR 2024

Patrick Mostboeck, SVP Fan Engagement at Sportradar, stated: “This agreement enhances Sportradar’s esports offering and supports Oddin.gg in their growth plans through AV streaming for betting. Our low-latency audiovisual outputs, along with our Live Odds and real-time trading solutions, provide betting operators with the necessary tools to monetize the highly engaged esports fan base.”

Vlastimil Venclik, CEO and co-founder of Oddin.gg, shared: “By partnering with Sportradar, a leader in sports data and content distribution, Oddin.gg is at the forefront of innovation in the esports betting sector. This collaboration combines our expertise in the esports betting market with Sportradar’s extensive video distribution capabilities. Together, we aim to deliver the best of both worlds.”

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