Premium Sport Simulation Content Integrated with Fairbet by SIS
Sports Information Services (SIS) has announced its collaboration with Fairbet, a leading Maltese operator, to integrate its Competitive Gaming product. Through Playtech’s self-service betting terminals, Fairbet’s retail estate will now offer SIS’ comprehensive library of 24/7 live betting services.
By incorporating SIS’ Competitive Gaming portfolio, which includes over 150,000 eBasketball and eSoccer events annually, Fairbet aims to significantly enhance engagement at its land-based properties. This product has been proven to increase margin for operators, making it an ideal addition to Fairbet’s wide-ranging content and wagering options, which have entertained audiences since 2004.
Utilizing Playtech’s technology, the launch of Competitive Gaming further solidifies SIS’ position as a leading content supplier. The H2H Global Gaming League matches, which are produced entirely in-house, have received the highest possible accreditation for safety in the esports betting industry from the Esports Integrity Commission (ESIC).
Moreover, the SIS Competitive Gaming product offers various tools and features that enhance the betting experience and maximize user engagement.
Expanding the Reach of Competitive Gaming Portfolio
SIS continues to broaden its operator partnerships, reinforcing its Competitive Gaming portfolio. The collaboration with Fairbet represents a strategic move to leverage the recent platform deal with Playtech. By incorporating this premium sport simulation content, SIS expands its offering beyond racing, providing a wider range of options for Fairbet customers.
Dave Richardson, the UK and Europe Commercial Manager for SIS, expressed his excitement about the partnership with Fairbet, stating, “Fairbet has an impressive retail footprint in Malta and we are delighted to be adding this content to our racing content already enjoyed by Fairbet customers.”
Antoine Pace, the Chief Executive Officer for Fairbet, emphasized the company’s goal to enhance the array of wagering opportunities it provides, stating, “SIS’ Competitive Gaming is a proven product that offers wide appeal thanks to the nature of the content, and we are excited to see it launched in our venues.”
Conclusion
The integration of SIS’ Competitive Gaming product with Fairbet’s retail estate presents a significant step forward for both companies. Fairbet can now offer its customers a comprehensive range of sport simulation content, adding to its already popular leisure venues in Malta and Gozo. SIS solidifies its position as a leading supplier of content, further expanding its Competitive Gaming portfolio through partnerships with prominent operators like Fairbet.