Esports in the CIS region: Trends and Opportunities
The CIS region has long been a hotbed for esports, with numerous top-tier teams and players calling it home. Over the years, the esports landscape in the CIS region has evolved significantly, with the emergence of new trends and surprising developments.
Back in 2008, esports started gaining immense popularity in the CIS region with the rise of Multiplayer Online Battle Arena (MOBA) games such as Counter-Strike and DOTA2. These games became major catalysts for the upward trajectory of the esports sector. In recent years, the infrastructure supporting esports has significantly improved across the region. Notable constructions include the Pixel Esports Arena in Minsk, Belarus, and the Cyberspace Arena in Almaty, Kazakhstan, both hosting top-flight contests.
Improved internet connectivity and support from local and international sponsors like Monster Energy, Red Bull, and War Gaming have further contributed to the growth of esports in the CIS region. This thriving industry now offers numerous opportunities for further development and expansion, attracting both players and investors.
Trends and Surprises in the CIS Esports Scene
Among the notable trends in the CIS esports scene is the increasing demand for betting on console games. Known as eBattles, these console game disciplines, including eSoccer and eBasketball, have captured the attention of many esports enthusiasts. This trend reflects the strong demand for video game content, acting as a bridge between traditional sports and esports.
Contributing Factors to Esports Growth in the CIS
A key factor contributing to the growth of esports in the CIS region is the professionalization of teams. Today, teams in the region train and compete in well-established clubs equipped with top-of-the-line gaming equipment and high-speed internet. Furthermore, increasing player salaries have attracted high-caliber players, elevating the level of competition in regional and international contests. Notably, many CIS players now compete for internationally renowned teams like Virtus.pro, Team Spirit, Betboom, and Na’Vi.
Regulatory Differences in Esports Betting across CIS Countries
Regulations surrounding esports and esports betting vary across CIS countries. While some countries are strict or even prohibit gambling, others take a more liberal approach, regulating and licensing operators. Ukraine, for example, recognized esports as a sport in 2018 and recently regulated and licensed gambling, opening opportunities for esports betting. Kazakhstan also allows sports betting, including esports betting, within its regulated gambling industry.
As an esports data provider and odds compiler, PandaScore navigates these regulatory differences by closely monitoring legislative updates, tracking industry trends, and benchmarking against competitors. This allows them to stay ahead of regulatory changes and adapt quickly to developments in the ever-changing esports betting landscape.
Unique Opportunities in CIS Esports and Esports Betting
The CIS region, particularly Ukraine and Kazakhstan, stands out due to its unique characteristics and preferences. Understanding these nuances is crucial for operators aiming to succeed in the region. Dota 2, in particular, enjoys immense popularity in CIS, overshadowing other games like League of Legends. However, other games like CS2, World of Tanks, and Fortnite also have significant followings. Operators must consider these preferences when formulating their markets, odds, and marketing strategies.
Creating a Successful Esports Product for the CIS Audience
Creating a successful esports product for the CIS audience involves delivering an experience that exceeds their expectations. This means focusing on games like Dota 2 that offer deep and strategic gameplay, teamwork, and skilful execution of plans and strategies. PandaScore ensures a comprehensive Dota 2 offering that covers various markets such as Kills, Towers, Roshans, and Barracks, allowing players to engage in challenging esports betting competitions.
Support is also crucial, and PandaScore offers round-the-clock assistance, regular updates, and expanding their offering to cover popular games like CS2, Valorant, and Call of Duty.
Future Growth of Esports in the CIS Region
Looking ahead, the esports industry in the CIS region is expected to continue its growth trajectory and become more professional. As esports gains recognition and support from governments, more economic, cultural, and social benefits are anticipated. The proliferation of smartphones in the region will also contribute to esports growth, particularly with the popularity of mobile titles like PUBG Mobile, Free Fire, and Mobile Legends: Bang Bang.
The future looks bright for esports and esports betting in the CIS region, and PandaScore is excited to be part of this dynamic industry.