BETER teams up with SportyBet
BETER, a leading source of next-generation betting content and data, has just forged a strategic relationship with Sporty Group, a significant emerging markets operator best known for its SportyBet brand and platform.
Improved Betting Experience for SportyBet Players
SportyBet players will now have access to BETER’s exclusive products, such as the popular Setka Cup table tennis and ESportsBattle competitions. The cooperation will first focus on eFootball and eBasketball, with ambitions to include eHockey and CS2 in the near future.
BETER is well-known for arranging over 45,000 monthly events in eight esports and sports categories, providing an unrivaled betting experience with 24/7 broadcasting, real-time statistics, and competitive odds, all while maintaining a margin retention of 7.5% or above. These features ensure outstanding value for both operators and gamers.
Expanding Reach in Africa
BETER’s cooperation with SportyBet marks a significant milestone, as it is the company’s first engagement with an African Tier 1 operator. This agreement corresponds with BETER’s strategic goal of forming alliances with other top-tier operators in the region, allowing them to provide cutting-edge betting products and experiences to their clients.
Gal Ehrlich, CEO of BETER, expressed delight for the collaboration, saying, “We see enormous potential for our products in Africa, and working with a famous operator like SportyBet is a great opportunity to access this booming market.
Chuck Robinson, CRO at BETER, stressed the popularity of fast-paced sports and esports content in expanding countries such as Africa, underlining how SportyBet can use BETER’s next-generation technologies to improve the player experience and cement its position as the region’s top operator.
Empowering Users via Engaging Content
Gregory Parsons, Sporty Group’s VP of Business Development, underlined the necessity of providing users with entertaining and relevant material. He noted BETER’s excellent portfolio as a crucial factor in the decision to work, stating that it is consistent with SportyBet’s aim to providing a round-the-clock betting experience that responds to players’ desire for fast-paced activity and large wagering chances.
Overall, the collaboration between BETER and SportyBet ushers in a new age of innovation and excitement in the world of online betting, bringing together cutting-edge technology and top-tier content to satisfy the changing requirements of players in Africa and beyond.