OpenBet’s Scalable Betting Engine and Advanced Trading System to Enhance Tabcorp’s User Experience and Operational Efficiencies
Tabcorp’s Selection of OpenBet for Tech Enhancement
OpenBet, a premier provider in the sports betting industry, has been chosen by Australian wagering giant Tabcorp to supply its scalable betting engine and advanced trading system. This move comes as Tabcorp aims for substantial growth within the market.
Integration of Online and Retail Products
OpenBet will integrate its fixed-odds betting platform and trading system to enhance Tabcorp’s flagship brand, TAB. This collaboration will amplify Tabcorp’s content portfolio and offer a world-class betting experience to its users.
Continuous Development and Innovation
A dedicated excellence team will work with TAB to ensure continuous development and innovation. OpenBet’s cutting-edge technology and services will provide enhanced agility, scalability, and speed-to-market for new and differentiated products, ultimately improving the overall user experience for TAB customers.
Tabcorp’s Pursuit of Growth
As Australia’s largest gaming and betting operator, Tabcorp is committed to expanding its market share. With a focus on operational efficiency and streamlined processes, Tabcorp selected OpenBet for its expertise in operating within highly regulated markets.
Strengthening Industry Reputation
The partnership between OpenBet and Tabcorp further solidifies OpenBet’s position as a trusted provider in the global sports betting industry. This collaboration will significantly increase OpenBet’s presence in the Australian market and introduce retail sports betting capabilities to the region for the first time.
Exciting Times Ahead
The Chief Commercial Officer for OpenBet, Cathryn Lai, expressed excitement about the partnership with Tabcorp and the opportunity to enhance the sportsbook offering for TAB customers. Similarly, Tabcorp’s Trading General Manager, David Beirne, looks forward to utilizing OpenBet’s technology to elevate customer engagement and deliver a top-notch digital and retail experience.