SOFTSWISS Unveils 56 Key Sports Betting Events for 2024

By Saloni Sehmi
SOFTSWISS Shares 56 Major Sports Betting Events for 2024

SOFTSWISS Shares 56 Major Sports Betting Events for 2024

SOFTSWISS, a global tech expert in the iGaming industry, has released the Sports Betting Calendar 2024. This calendar includes 56 major sports events and is available for free.

Sports events are crucial for sports betting operators, as they generate increased player engagement and activity. Launching or enhancing a sportsbook before such events is a well-known strategy that capitalizes on the excitement among sports fans.

Last year, the top five tournaments that contributed to GGR growth were the NBA, Premier League, Serie A, UEFA Champions League, and Bundesliga. These events attract massive viewership and fan engagement, leading to significant betting activity across different platforms.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, stated that while these tournaments grab the most attention from the audience, it’s advisable for operators to distribute bets across multiple events and sports. This helps reduce financial dependence on the outcome of a single match. The Sports Betting Calendar covers over 15 sports domains, including major esports tournaments, allowing operators to diversify their approach and stabilize their revenue streams.

Major sports events not only impact sportsbooks but also influence other sectors within the gambling industry, such as casinos. For instance, during events like the FIFA World Cup, there is a 10-20% decrease in casino wagering, highlighting the influence of sports events on consumer behavior.

SOFTSWISS Sportsbook representatives will provide further insights into sportsbook launch and promotion during the SiGMA Africa Summit 2024 at Stand 25S.


SOFTSWISS is an international tech company that specializes in providing software solutions for managing iGaming projects. With over 15 years of experience and a team of over 2,000 employees, SOFTSWISS offers one-stop-shop iGaming software solutions. Their product portfolio includes the Casino Platform, Game Aggregator, Affilka affiliate tracking platform, Sportsbook Platform, and Jackpot Aggregator. In 2013, SOFTSWISS became the first company to introduce a Bitcoin-optimized online casino solution.

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