Checkd Dev Launches New Betting Tool Mix ‘N Match
Checkd Dev, a sports betting technology specialist and part of the Checkd Group, has strengthened its partnership with Flutter Entertainment’s Paddy Power brand by introducing a new betting solution called Mix ‘N Match.
Mix ‘N Match, developed as a tailor-made product for Paddy Power in the UK, allows users to quickly create combination bets by providing pre-configured betting opportunities. With the help of user-friendly filters, these bets can be customized easily, enabling users to build smarter multi-leg bets effortlessly.
This new product follows the successful launch of Checkd Dev’s Smart Acca iFrame product, which is licensed for use by top operators such as William Hill and Sky Bet. The latest version of the API takes the betting proposition even further by enabling the packaging of multiple single-event combinations within the same bet.
Available markets on Mix ‘N Match include 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, covering data from various major leagues and competitions. Additionally, the tool also features a Bet Shuffle function that generates random betting opportunities on the go.
Powered by official Opta data, Mix ‘N Match leverages historical form analysis to provide quick data visualizations that assist users in making informed betting decisions. This, in turn, leads to improved conversion rates and bet placements for the operator.
Checkd Dev’s Managing Director, Adam Patton, expressed his excitement about collaborating with Paddy Power on this innovative product. He praised the seamless collaboration between their internal teams and looks forward to further developing the product based on user behaviors.
Paddy Power’s Head of Product, Rob Elliffe, commended Checkd Dev for their excellent partnership throughout the development process. Despite the product’s complexity, they delivered on time. Elliffe recognized Mix ‘N Match as a truly innovative product that has already gained popularity among customers, enhancing the user journey through data-driven betting decisions.