OpenBet and OPAP Partner to Enhance Retail Betting Experience
Leading Greek gaming company OPAP has partnered with OpenBet to provide an enhanced retail betting experience. OpenBet, a prominent service provider to the sports betting industry, has worked with OPAP to leverage its technology platform and products across OPAP’s retail locations. This migration includes over 3,000 OPAP stores and an estimated 20,000 terminals using OpenBet’s world-class betting technology and trading content.
OPAP, established in 1958, is a member of the Allwyn Group and is renowned as the leading gaming operator in Greece. The company aims to develop a compelling retail betting experience for its customers. OpenBet’s platform allows OPAP to offer new features and functionalities to its retail customers. Back-end capabilities include multipricing, which enables OPAP to provide different odds and betting markets across both retail and online platforms. The launch of the new retail betting platform follows the successful introduction of OPAP’s online sportsbook, which is also powered by OpenBet.
Jan Karas, CEO of OPAP, expressed his satisfaction with the collaboration: “The launch of a new betting platform across a retail estate of more than 3,000 stores was a major undertaking, which was completed successfully thanks to close collaboration between the OPAP and OpenBet teams. We firmly believe that the new retail betting platform will enable us to further enhance customers’ entertainment experience at OPAP stores.”
Jordan Levin, Group CEO of OpenBet, also commented on the partnership: “We’re proud to have facilitated the next generation of OPAP’s retail betting offering, particularly so soon after the success of our online launch together. This is a significant milestone for both companies and strengthens our own position as a trusted provider to lotteries worldwide.”
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