Kaizen Gaming and BVGroup bring Betano to the UK: An Upcoming Launch

By Saloni Sehmi
Kaizen Gaming and BVGroup to launch Betano in the UK

Kaizen Gaming Partners with BVGroup to Launch Betano in the UK

Kaizen Gaming, a global GameTech powerhouse, is excited to announce its partnership with BVGroup to introduce its premium Betano brand in the UK market. This collaboration marks a significant milestone for Betano, as it further establishes its presence worldwide, including its prestigious role as Official Sponsors of both UEFA Euro 2024 and the CONMEBOL Copa America 2024.

With a strong international presence, Betano has become a renowned digital sports betting and gaming operator known for its cutting-edge marketing strategies, advanced technology, and commitment to responsible gaming. The partnership with BVGroup combines Betano’s global brand recognition with BVGroup’s expertise as a leading operator in the UK.

Customers in the UK can expect an array of exciting features, including In-Play Betting, Enhanced Accas, Bet Boosts, and the innovative Bet Builder product with progressive pricing. Betano and BVGroup aim to offer a highly immersive and responsive betting experience that caters to the preferences of UK sports enthusiasts.

Betano is also dedicated to promoting responsible gaming initiatives. Through its partnership with BVGroup, the company will provide an extensive suite of safer gambling tools to ensure a safe and enjoyable experience for its customers.

“As Betano, we are currently operating in multiple markets across Europe, Africa, and the Americas, and we have engaged customers with our top-notch proprietary platform, offering a thrilling online betting experience. Entering one of the largest regulated online gaming markets in the world is undoubtedly a challenge, and to ensure a successful entry, you need excellent partners, much like competing in the Premier League. That’s why we are delighted to have found the perfect partner in the well-established and reputable BVGroup. We have full confidence that our partnership in the UK will be a resounding success,” stated Julio Iglesias Hernando, CCO of Kaizen Gaming.

In alignment with Kaizen Gaming and Betano’s values, responsible gaming will remain at the heart of all their initiatives, alongside their commitment to supporting the growth of the local sports community. This shared vision is one of the key reasons for the partnership with BVGroup.

Brent Almeida, CCO of BVGroup, expressed his excitement about the collaboration, saying, “Kaizen Gaming, with its flagship Betano brand, has solidified its position as a leading operator in the online gaming industry over the years. Their partnerships with major sporting events, such as the FIFA World Cup in 2022 and now the UEFA Euro 2024 and the CONMEBOL Copa America 2024, are testament to their success. We are honored to partner with Kaizen Gaming to bring the Betano brand to the UK market. With our technology and operating capabilities, we are confident that we will provide sports fans with a safe and entertaining gaming experience that they expect from such a respected brand.”

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