FairPlay Sports Media Launches Innovative Bet Builder Comparison Tool

By Saloni Sehmi
FairPlay Sports Media Goes Live with Market-First Bet Builder Comparison Tool

FairPlay Sports Media Launches Groundbreaking Bet Builder Comparison Tool

FairPlay Sports Media (FPSM) has unveiled a pioneering bet builder comparison tool through its UK oddschecker brand. This innovative tool allows users to find the best prices and offers for complex same-game multiple bets. Developed for both sports betting and media brands, this product aims to provide a fair and straightforward way for bet builder customers to discover more value in this highly competitive market.

At the initial launch, the tool will feature bet builder prices from top bookmakers such as bet365, BetMGM, Sky Bet, Paddy Power, and Spreadex. This will be accessible to oddschecker’s 5.2 million unique monthly users. FPSM plans to expand the offering over time by incorporating real-time prediction and AI integration, as well as adding more operators and features. The tool will first be available on FairPlay’s internal brands before expanding to external partnerships.

The increasing popularity of bet builder-type products reflects customers’ growing interest in creating personalized storylines around sports events. FairPlay recognized this demand and prioritized the development of the comparison tool to level the playing field for its customers in the dynamic betting ecosystem.

To accommodate the complexity of bet builders, the traditional odds comparison grid on Oddschecker has been tailored for this launch. The user interface of the tool highlights the best prices and value, aiming to simplify the bet-building experience and enhance user engagement. This unique “parlay engine” also provides insights into potential payouts and additional offerings from operators, delivering an unmatched pre-match bet builder experience.

Additionally, operators will be able to utilize the launch to showcase their price differentiators transparently. They can gather valuable insights from the comparison data to optimize their trading strategy and benefit from increased traffic to their bet builder pages.

Stuart Simms, Group CEO at FairPlay Sports Media, emphasized the company’s commitment to meeting customer demands and creating a level playing field. Simms expressed excitement about a product that empowers bet builder users to maximize their value while offering operators opportunities to drive traffic to their bet builder products.

Simms concluded, “Bet builders reward the bold. The most daring bettors will benefit from significantly enhanced prices as we expose those hiding behind complicated odds. Meanwhile, operators with true trading expertise and confidence in this competitive marketplace will thrive in the long run.”

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