Stats Perform and Women’s Sports Group Release Research on Women’s Sports Betting
The research conducted by Stats Perform and Women’s Sports Group, in collaboration with YouGov, provides valuable insights for sports media, sponsors, and sportsbooks regarding women bettors and betting on women’s sports.
Key Findings from the Research
- Women’s tennis is gaining popularity
- Women’s football is among the top four sports followed by men and women bettors but has limited betting options
- Minor adjustments from sports media and betting industries can lead to significant growth for women’s sports
The study surveyed 2,500 women and 2,500 men bettors and uncovered the following insights:
- Women’s sports are equally appealing to both men and women bettors
- Bettors, regardless of gender, desire more opportunities and information for betting on women’s sports
- Women are active and under-served bettors who enjoy the social aspect of betting
- Over 90% of regular men and women bettors expect to watch the same or more women’s sports in the upcoming year
- Men and women bettors on women’s sports consume more sports content online and through mobile apps
Industry Perspectives
Delilah Fenner, Data and Integrity Specialist for Women’s Sports Group, expressed excitement about the research: “This powerful data unlocks previously untapped revenue streams and sets a new standard for the industry.”
Alex Rice, Chief Commercial Officer for Stats Perform, hopes the research will encourage sports media, sponsorship, and betting industries to establish themselves as leaders in the women’s sports space: “The opportunity is there for those who are willing to invest now.”
To access the full research, visit www. StatsPerform. com/Womens-Sports-Betting.
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