Arena Racing Company (ARC) and Racecourse Media Group (RMG) Partner to Expand UK Racing Internationally
Arena Racing Company (ARC) and Racecourse Media Group (RMG) have formed a five-year partnership starting in January 2024 to distribute UK racing content to international markets. Under the banner of GBI Racing (Great British & Irish racing), this collaboration will provide a single service for promoting and commercializing content from British and Irish racecourses in various international tote (pari-mutuel) markets.
In addition, ARC’s production business, Vermantia, will provide broadcast services for a range of fixed odds territories, featuring coverage from British racecourses and ARC’s Premier Greyhound Racing service.
By aligning the rights of RMG and ARC, along with other independent racecourses like Ascot, Chester, and Newbury, this partnership aims to create efficiencies and synergies that will optimize returns to the sport. It will also enhance the marketing and promotion of British and Irish racing to global audiences.
Quotes from Brendan Parnell, ARC Managing Director of Media and International, and Martin Stevenson, RMG CEO
“This partnership will offer British racing a unified export service, streamlined for our various international partners. Working with our colleagues at RMG, we look forward to offering and developing this efficient international platform to distribute and promote the sport around the world.” – Brendan Parnell, ARC Managing Director of Media and International
“I am delighted that British racing, and Irish racing via the tote service, will be sold and promoted as one package. This will drive further value for our racecourses and provide a better product for our customers across the world. I look forward to working with Brendan and his team in creating this leading international service.” – Martin Stevenson, RMG CEO
I would also like to extend my gratitude to SIS for their work in this area over the past five years.
ARC, RMG, partnership, UK racing, international markets, GBI Racing, tote service, British racecourses, Vermantia, efficiencies, synergies, returns, sport, marketing, promotion