Altenar Partners with Optimove to Enhance Personalized Content Offering
Altenar, a leading sportsbook and iGaming software provider, has teamed up with Optimove, a CRM marketing platform, to provide personalized product recommendations through its Opti-X widgets.
With this partnership, Altenar aims to enhance the digital experiences of players. By utilizing Optimove’s Opti-X, an AI-driven recommendation and search engine, Altenar’s operator partners can improve retention and engagement.
This collaboration will expand Altenar’s global presence and revolutionize the sportsbook industry. The integration of Opti-X widgets allows Altenar’s operators to customize dynamic content across various channels, offering players a tailored and intelligent search engine powered by AI.
Altenar is well-known for its comprehensive sportsbook solution, which is fully managed and serves leading brands worldwide. The company continues to experience strong growth in Latin America, and this strategic partnership further strengthens its position in the region.
Charlie Williams, the Commercial Director at Altenar, expressed excitement about the partnership, stating that Opti-X’s AI-led content and product recommendations will greatly benefit operators and enhance player loyalty and trust.
Dan de Souza, the Global Director of Partnerships at Optimove, also commented on the collaboration, highlighting the value it brings to iGaming operators. He emphasized the importance of providing personalized recommendations, services, and products to retain players and encourage continued engagement.
This partnership signifies a milestone for both Altenar and Optimove, as they continue to expand their presence in Latin America. By combining technology and industry expertise, they aim to deliver innovative solutions that drive business growth for iGaming operators.
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