Revolutionizing Player Engagement: Altenar and Fast Track Enter Strategic Partnership
In the dynamic world of iGaming, innovation is key to staying ahead of the competition. Altenar, a leading sportsbook and iGaming software provider, has taken a significant step forward by announcing a strategic partnership with Fast Track, a player engagement platform powered by cutting-edge AI technology.
Enhancing Customer Experience Through Personalized Journeys
By integrating Fast Track’s AI-powered CRM capabilities with Altenar’s PAM tools, the partnership aims to revolutionize player engagement. This collaboration will enable Altenar to deliver hyper-targeted campaigns and personalized player journeys, enhancing the overall customer experience.
Operators using the Altenar Gaming Platform (AGP) will benefit from Fast Track’s expertise in scalable player engagement solutions, allowing for 1:1 player experiences at scale. With real-time data insights and automation capabilities, operators can make data-driven decisions quickly, streamlining the onboarding process for a seamless gaming experience.
A Synergy of Strengths: Altenar and Fast Track Leading the Way
Charlie Williams, Commercial Director at Altenar, expressed his excitement about the partnership, highlighting the shared dedication to innovation and excellence. The collaboration signifies more than just a business deal; it represents a synergy of strengths that combine Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.
Simon Lidzén, CEO and Co-Founder of Fast Track, echoed this sentiment, emphasizing the significant step forward in digitalizing the iGaming industry. The partnership between Altenar and Fast Track aims to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalized for each player.