Ninjas in Pyjamas Signs Six-Figure Sponsorship Deal with Betway
UK bookmaker Betway has made history by becoming the first sponsor of esports team Ninjas in Pyjamas. The sponsorship deal is worth a six-figure amount, granting Betway significant rights and benefits associated with the team.
Under the agreement, the NiP roster will now don Betway-branded gear in all press photos. In addition, Betway will have full content usage rights to branding at the team’s gaming house, as well as complete access to the players.
The Road to Success for Ninjas in Pyjamas
Last year, NiP underwent major changes in its infrastructure, including the replacement of their chief executive Per Lilliefelth with board chairman Hicham Chahine. This shift was prompted by allegations that Lilliefelth had failed to pay an estimated $340,000 in prize money and in-game sticker sales to the NiP players.
Despite the challenges, the Ninjas in Pyjamas team emerged victorious in various events, including the recent StarSeries Season 2 finals in September.
Exclusive Insights into NiP’s Quest
Betway’s Anthony Werkman expressed the following in a statement:
“As sponsors of West Ham United of the Premier League in England, we constantly engage with supporters to provide them exclusive insights into the club. With the same ideals in mind, we partnered with NiP. With their massive global fan base, we are immensely excited to offer behind-the-scenes content regularly as we follow the team’s journey to be the best.”
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