Arby’s, Buffalo Wild Wings, and Credit Karma Sponsor eLeague
Arby’s, Buffalo Wild Wings, and Credit Karma have recently announced their sponsorship of the Turner Broadcasting and WMGeLeague.
“With our sponsorship of eLeague, we are excited to support the passion and loyalty of eSports fans and athletes,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s.
Buffalo Wild Wings, known for its live sports events, hopes to attract eSports fans to their bar to watch tournaments live, especially with their stocks trading at a year-low.
Bob Ruhland, Vice President of North America Marketing at Buffalo Wild Wings, said, “We are always looking for new ways to engage with passionate sports fans.”
Turner Broadcasting has granted these sponsors exclusivity in their respective fields. Out of the eight available sponsor spots, three have already been filled. Turner aims to fill all eight spots by the end of the inaugural eLeague season on July 30th.
The eLeague launches on May 24th on digital platforms and May 27th on TBS.
What are your thoughts on Arby’s, Buffalo Wild Wings, and Credit Karma sponsoring eLeague?
Do you think Buffalo Wild Wings will livestream eSports events for their customers? Who else do you think will sponsor eLeague? Let us know in the comments below or on our Twitter –@GAMURScom.