Astralis Partners with Audi for ELEAGUE Major
Just days before the start of the ELEAGUE Major, Astralis made a major announcement. The Danish esports organization has partnered with Audi, a renowned German car manufacturer.
We’re pretty proud of our new partner, welcome to CS:GO! pic.twitter.com/jVCG5Q2gsY
— Astralis (@astralisgg) January 19, 2017
Non-Endemic Sponsorships on the Rise in Esports
Audi’s partnership with Astralis marks one of the biggest non-endemic sponsorships in the esports industry. Similar to ELEAGUE’s collaborations with Buffalo Wild Wings and Snickers, this shows a growing trend of established brands entering the world of esports. Other recent examples include SK Gaming’s deal with Visa and Team Vitality partnering with Adidas.
Audi is renowned for its high-end sports cars and a wide selection of coupe and saloon vehicles. While it is unclear if Astralis-themed cars will be released for gamers, it is evident that Audi has made a significant financial investment in the player-owned organization, making it one of the largest deals of its kind in esports to date.
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