The Future of Call of Duty on Xbox Game Pass
Microsoft is reportedly planning a big change to the way it releases Call of Duty titles later this year. According to a new report by the Wall Street Journal, Microsoft plans to put the next installment in the Call of Duty series on Xbox Game Pass at launch. This move has been a topic of speculation since Microsoft’s purchase of Activision Blizzard in October 2023.
Expanding the Reach of Call of Duty
The arrival of CoD on Xbox Game Pass could be a strategic move by Microsoft to further bolster subscriptions to the streaming service. By making the upcoming CoD, rumored to be Black Ops 6, available on Game Pass, Microsoft is tapping into the popularity of the series and aiming to attract more players to the platform.
Embracing the Subscription Model
While some may have reservations about shifting new game releases to a subscription service like Xbox Game Pass, there is a case to be made that this transition is long overdue for the CoD series. In a gaming landscape where many competitors offer free-to-play experiences, such as Fortnite, VALORANT, Overwatch 2, and Apex Legends, CoD has maintained its relevance and sales through its brand power and popular game modes like Warzone. Microsoft’s decision to include CoD on Game Pass could be a strategic move to propel the series even further.
Looking Ahead
While the report of CoD coming to Xbox Game Pass has not been confirmed by Activision or Microsoft, more news may be revealed in the upcoming Xbox showcase, rumored to include the official reveal of the next installment in the CoD franchise.
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