OTK Launches Mad Mushroom, a New Game Publishing Company
OTK, the gaming and media collective, has announced the establishment of Mad Mushroom, a new game publishing company. The announcement was made at OTK’s 2023 Games Expo during Summer Game Fest. Mad Mushroom aims to provide gamers with a diverse range of high-quality indie games from small studios.
Focusing on Indie Titles for Streaming Sensations
Mad Mushroom’s goal is not to create the next AAA game like other organizations, such as 100 Thieves or Dr Disrespect. Instead, they aim to produce indie titles that can become cult hits and streaming sensations like “Among Us” and “Dark and Darker.”
OTK believes their combined streaming network and Mythic Talent’s roster can help small studio games reach massive audiences quickly and efficiently. The success of titles like ‘Among Us’ and ‘Dark and Darker’ is partially credited to OTK’s influence.
OTK CEO Tips Out on Mad Mushroom’s Launch
“Mad Mushroom is a natural next step for us at OTK,” says OTK CEO Tips Out. “We can showcase these games and studios to millions of gamers from a single stream, giving them immediate exposure and hopefully long-term success.”
Mad Mushroom differs from other content creators’ development projects or esports organizations’ ventures. It is more similar to Bigmode, the indie publishing company established by YouTuber Dunkey.
Mad Mushroom is an extension of the OTK Games Expo, where the collective showcases small studio games they believe in. However, Mad Mushroom’s success will heavily rely on the enjoyment of streaming those games and how effectively OTK can drive players to them through live showcases.
This unique approach could significantly impact the streaming landscape in the near future.