Twitch’s New Guidelines on Advertisements and Branded Content Stir Controversy
Twitch recently made updates to its guidelines on branded content, which have sparked criticism from content creators, including MrBeast, one of YouTube’s biggest stars. Many believe that these policy changes will negatively impact creators’ earnings.
Stricter Guidelines on On-Stream Advertisements
According to Twitch’s newest guidelines, stream overlays with banner, audio, or video ads “burned in” are no longer allowed. Additionally, on-stream logos are now limited to 3% of the screen size.
Mixed Reactions from the Streaming Community
Twitch’s decision has faced immediate disapproval from the streaming community. MrBeast took to Twitter to express his disappointment, suggesting that Twitch should focus on helping creators earn more rather than limiting their potential earnings.
Support for MrBeast’s sentiment flooded the replies to his tweet, with fellow creators echoing similar concerns. Twitch streamer nmplol labeled the decision a “massive mistake” and thanked MrBeast for taking a stand.
Twitch’s Response and Potential Amendments
In response to the backlash, Twitch acknowledged that their policy update was too broad and clarified that they did not intend to restrict streamers’ ability to collaborate with sponsors. It remains uncertain whether Twitch will make any further amendments to its policies, though the site’s upcoming policies will likely feature revised language.
Despite Twitch’s statement, opposition to the policy changes persists from both viewers and streamers.