Twitch Plans to Change How Streamers are Paid, Could Impact Popular Creators
Twitch, a leading streaming platform, is reportedly looking to change its payment structure for streamers in an effort to increase profits, according to a recent report by Bloomberg. However, this move could potentially result in the loss of some of Twitch’s most popular streamers. Anonymous sources have revealed that Twitch is considering offering incentives for streamers to run more ads, which would decrease the share of subscription fees that currently go to partnered content creators.
Possible Changes to Monetization System This Summer
Twitch may implement these changes to its monetization system as early as this summer. One option being considered is reducing the revenue cut from subscriptions for top streamers on the platform from 70 percent to 50 percent. Additionally, Twitch is exploring the idea of introducing multiple tiers and establishing criteria for eligibility. As part of this deal, Twitch may release partners from exclusivity restrictions, enabling them to stream on other platforms like Facebook and YouTube Gaming. However, it’s important to note that these updates to the partnership programs are not yet finalized and may be dropped.
Current Income for Twitch Partnered Streamers
Twitch content creators currently earn money through subscriptions, donations, and running ads on their channels. The fee for running ads varies from $3.50 to $5 for every 1,000 ad impressions, depending on the streamer’s location. However, this payment structure has remained unchanged for years.
Competition with YouTube and Loss of Twitch Streamers
If Twitch implements these changes, it will be happening at a time when YouTube is becoming increasingly competitive. YouTube has successfully attracted several top content creators away from Twitch in recent months, including Timthetatman and DrLupo.