The Importance of Safer Gambling and Personalized Messages in Esports
The European Gaming and Betting Association (EGBA) reports that gambling companies are increasingly sending personalized safer gambling messages to their at-risk customers. This article examines the significance of safer gambling/harm prevention measures and the use of personalized messaging in the esports industry.
The Role of Personalized Messaging in Safer Gambling
Oliver Niner (ON) from PandaScore emphasizes the importance of personalized messaging in responsible gambling. By connecting with customers on a personal level, operators can engage them more effectively. AI-driven technologies allow for real-time monitoring of betting behavior, enabling operators to intervene and provide support to at-risk players before the situation worsens.
Alex Iaroshenko (AI) adds that personalized messaging is more likely to capture a customer’s attention compared to generic messages. However, operators must use tailored communications responsibly to avoid encouraging harmful gambling behavior.
The Role of AI in Protecting At-Risk Players
PandaScore believes that AI plays a significant role in improving player protection. By monitoring player behavior and patterns, AI can identify potential risks early on. However, AI should be combined with human oversight to ensure responsible deployment and interpretation of data.
AI also emphasizes that AI systems should prioritize transparency, fairness, and privacy to ensure ethical use. Human expertise is essential in interpreting AI-generated insights and making informed decisions that balance player protection and a positive user experience.
The Importance of Collaboration and Player Engagement in Safer Gambling
The article highlights the growing engagement of players with responsible gambling practices, such as using safety tools. Operators are commended for promoting these tools and making them easily accessible. The esports space serves as an example of a community-driven environment where players openly discuss their gaming activity in a safe space.
Both ON and AI emphasize that responsible gambling is a shared responsibility between operators and players. Collaborative efforts between the industry and customers are essential in creating a safer and more responsible gambling environment.
The Need for Balance and Improved User Experience
While safer gambling measures are crucial, striking a balance between player protection and restrictions is necessary. Excessive checks and controls may drive players to unsafe sites with fewer regulations. Operators should focus on improving the user experience and integrating responsible gambling tools seamlessly. This can be achieved by incorporating front-end improvements and innovative approaches to onboarding.
AI suggests using education and empowerment to complement restrictions, allowing customers to make informed decisions about their gambling practices. Additionally, a tiered system can be considered where customers choose the level of protection that suits them.
Promoting Safer Gambling and Harm Prevention
ON highlights the importance of an open dialogue between regulators, operators, and stakeholders. Collaboration is essential for progress, and operators should use their technical capabilities to advance responsible gambling. Community-led initiatives that bring players together in an authentic environment can foster better engagement and safer gambling practices.
AI suggests several areas of improvement for the online gambling industry, including transparency, education, collaboration with regulators, technological innovation, and regular audits of safer gambling practices. By working together, the industry can create a safer and more responsible gambling environment.