Mercedes-Benz Partners with League of Legends Esports
The upcoming League of Legends World Championship is getting a major sponsorship boost with Mercedes-Benz joining as a partner, as announced by Riot Games. The luxury car and automotive brand will serve as a partner for Worlds 2020 and future League tournaments like the Mid-Season Invitational and All-Star Weekend.
“Mercedes-Benz will be featured as the first-ever presenting partner of the Trophy Ceremony at each of the three international events,” according to Riot. The extent of Mercedes-Benz’s branding is still unknown, but it is expected that the company will have some involvement when the Summoner’s Cup is presented to the world champion on Oct. 31.
Mercedes-Benz as the Official Automotive Partner
Mercedes-Benz has also become the official automotive partner of LoL Esports Global Events. In addition to the Trophy Ceremony, Mercedes-Benz will develop branded content, commercials, ad artworks, and social media campaigns to showcase the pinnacle of League of Legends Esports.
A Partnership that Goes Beyond
With Mercedes-Benz on board, there is potential for deeper partnership and advertising opportunities in League esports. The company has been a partner with China’s LPL for the past three seasons, and this step into global League esports is a positive move for the professional scene of the game.
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