Caitlin Clark’s Betting on March Madness Women’s Games Increased by 540%: A Sign of Her WNBA Influence, According to Optimove Analysis
Results from more than 19 million bets placed during the 2024 NCAA March Madness tournament revealed that women’s games had more TV viewers but men’s games had more bets. Optimove’s Analysis on NCAA March Madness Optimove Insights, Optimove’s analytical and research arm, did a thorough …