Twitch Plans to Change Revenue Split for Top Creators in 2023
Twitch recently announced its intention to modify how it divides subscription revenues with its top creators starting in 2023. This decision has sparked discontent among many high-profile personalities.
Twitch President Dan Clancy revealed in a blog post that most creators receive a 50-50 split of subscription revenue. However, some top streamers have negotiated deals for a higher share. According to Clancy, this will change next year. The platform aims to reduce the number of deals that offer enhanced revenue shares. Currently, certain top streamers have agreements in place that give them a 70-30 split from subscription revenue.
Starting in June 2023, Twitch will no longer offer the 70-30 split when negotiating deals with creators. Those who do negotiate such deals will have their share reduced to 50-50 after earning $100,000.
Following this announcement, some creators have expressed their intention to change their content strategy by including more uploads on YouTube. This platform offers easier monetization, and streamers seek the most lucrative platforms and revenue sources. However, finding the right alternative to Twitch may require some comparison shopping.
When it comes to platforms for uploading content and potentially livestreaming, YouTube is often the first choice. Although Twitch generally has higher livestreaming viewership, YouTube has more generous revenue sharing.
YouTube Gaming’s strategic partner manager, Jeffrey Greller, confirmed that the platform has a 70-30 revenue split with creators for all fan-funded revenue sources. This split applies to memberships (equivalent to Twitch subscriptions), superchats, and more.
While Patreon is not the same kind of broadcasting platform as Twitch or YouTube, it offers a better revenue split. Patreon only takes between 5% and 12% of a creator’s income and payment processing, depending on the type of account they set up.
Similarly, OnlyFans, known for adult content sales, provides a more favorable revenue split for its users compared to YouTube and Twitch. OnlyFans creators receive an 80-20 split of their revenue.
Discord has also entered the scene by introducing a server subscription feature. This allows server owners to monetize their communities with three tiers of support ranging from $2.99 to $9.99. Creators using this service receive 90% of their subscription revenue after applicable deductions.
Here are the revenue share splits for popular content creation brands:
Streaming platforms’ revenue share splits
- Twitch: 50-50 (some high-profile creators negotiate 70-30)
- YouTube: 70-30
- Patreon: 95-5 to 88-12
- OnlyFans: 80-20
- Fansly: 80-20
- Fanhouse: 90-10
- Discord: 90-10