Spotlight Sports Group (SSG), a leading sports betting company, has been nominated for the RTIH Innovation Awards for its Racing Post retail services. The nomination recognizes the innovative digital solutions that Racing Post has developed over the years to modernize the retail experiences of its bookmaker partners in the UK and Ireland.
For 25 years, Racing Post provided content to betting shops through printed products, including the Betting Shop Display and the Racing Post newspaper. However, as consumer needs changed, Racing Post adapted by creating a suite of interactive digital products.
One of the flagship products is the Digital Betting Shop Display, which offers a wide range of digital solutions for bookmaker retail spaces. These solutions cover various content needs, such as UK and Irish racing, international racing, greyhounds, sports, and virtual racing.
Sam Houlding, the Chief Commercial Officer of Spotlight Sports Group, expressed excitement about the award nomination and the progress made in digital product development for retail betting shops. Houlding emphasized the importance of combining market-leading digital products with Racing Post content to enhance the customer experience.
Being shortlisted for the RTIH Innovation Awards alongside prestigious brands like Burberry, Tommy Hilfiger, and Ralph Lauren is an achievement that the entire team is proud of.
The RTIH Innovation Awards ceremony will take place on November 29th at the Barbican Centre in London. Winners will be announced during the event.
Related: RTIH Innovation Awards, digital transformation, Racing Post, sports betting, bookmaker retail, digital solutions